Premium denim brand FRAME was founded by Swedish duo Erik Tortensson and Jens
Grede in 2012. Since its inception, the brand has gained a renowned cult following
among celebrities, supermodels, and fashion icons from Kate Moss to Gigi Hadid. With
sustainability and responsible manufacturing at its core, FRAME is famed for its handcrafted denim,
leather accessories, and ready-to-wear pieces that fuse Californian cool, London edge, and Swedish refinement.