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Instantly recognisable jewellery due to its signature sculptural forms, Completedworks was founded by Artistic Director, Anna Jewsbury, and has built a cult following. Incredible pieces that weave, loop, twist and flow, are designed to document the beauty of everyday through the language of art. 

What is your design process?

I’m never not thinking about design. I designed what I convinced myself was a really perfect collection in my sleep a few weeks ago but I couldn’t remember any of the pieces when I woke up! The design process usually starts with a single idea or concept that I want to explore. For example, the creative starting point for our collection Fold was a study into the use of folds and drapery in art but looking less at the fold itself and more at the act of folding, both as a concept and formal process. I seem to find inspiration everywhere, from the art-world to the mundane everyday. I think as with many fashion and jewellery brands, we see ourselves in dialogue with fine art, especially sculpture. Frieze art fair taking place in Regent’s Park, near our studio, is a great example of how being based in London allows you to participate in a process of borrowing and exchange: with nature (the park), with architecture (the Nash terraces) and with fine art (Frieze art fair) all during a lunch break.

 

What does jewellery mean to you?

Jewellery for me is about expressing something personal. We often find our clients are trying to build a collection that is authentic and personal to them and reflects the journey they have taken.

 

What are the Completedworks signatures?

There are certain styles we always come back to with each collection which I actually really enjoy – that sense of repetition but in an iterative way. I think it’s really important that each collection can be seen as a continuation and development of the last too. Generally I think our style grew out of a reaction to minimalism. We were drawn to its approach and visuals but we also found it very reductive – almost to the point of being nihilistic – and we wanted to throw some romanticism at it, inject it with a broader sense of imagination. I suppose what we’re trying to do is create something that is unfussy, modern and sophisticated but that is also unexpected and references ideas that are, perhaps, unconventional.

 

How do you like to see people wear the pieces?

I want people to wear the pieces in whatever way makes them feel good, wear them again and again and keep them forever.

What does sustainability and / or sustainable fashion mean to you?

Working toward a sustainable practice is something that’s really crucial to everything we do, whether it’s prioritising recycled/renewable materials, offsetting packaging consumption or trying to challenge consumerism in our design process. But we’re also realistic that we’re not where we would want to be yet in terms of all we could be doing – it’s a journey for us and there is still a lot more we could doing to improve our processes.

 

What drew you to jewellery?

I’ve always loved beautiful objects ever since I was a child but there’s something special about jewellery as a medium. You are working on a really small and intimate scale. An idea may be all encompassing but by channelling it into a piece of jewellery, people get the opportunity to engage, question and form an emotional attachment to it.

 

What are your go-to pieces in jewellery and fashion?

I think jewellery can be a really effective way of an adding an interest element to more simple, pared back outfits. I like to layer and to mismatch in slightly unexpected ways.

“I try to only buy pieces that I really love, avoiding trends that feel momentary or transient in favour of an aesthetic which is more poetic, graceful and long-lasting.” 

How do you shop?

I try to only buy pieces that I really love, avoiding trends that feel momentary or transient in favour of an aesthetic which is more poetic, graceful and long-lasting.

 

What is the definition of a forever piece?

A piece that remains relevant even when the world changes.

 

What would you like the future of fashion to look like?

Fashion as an art form always seems to reflect what is happening culturally in society. And I think there has been a really positive shift towards people taking on sustainability and activism as part of the fabric of their brand and I hope this continues. I do really think that slow and sustainable is the more future proof approach.

 

What is the future for Completedworks?

One of the most rewarding aspects of having your own brand is the people and creatives you get to meet and work with along the way so I hope our future will be filled with interesting collaborations that challenge and excite us. What are your favourite pieces from Relove x Completedworks? That is like picking a favourite child! I love the soft and puffy folds in the Crunched ring. It’s so satisfying to look at.

“Fashion as an art form always seems to reflect what is happening culturally in society. And I think there has been a really positive shift towards people taking on sustainability and activism as part of the fabric of their brand and I hope this continues.”