Photography: Dan Martensen
Styling: Clare Richardson
SHOP THE LOOK / Cream cashmere long coat by Ryan Roche, Light blue jeans by Levis, Printed logo tote bag by Celine, Cream slingback pointed shoes by Christian Dior
Brand Director and stylist, Ebony Francis curates and styles her Reluxe edit, and reveals her fashion tricks, tips and inspirations.
SHOP THE LOOK / Green parka with shearling collar by Balenciaga, Striped black and white knit top by Loewe, Black fitted skinny jeans by Frame, Suede ankle boots with buckle by Saint Laurent

My personal style is…

Timeless, minimal and tonal. More tomboy than super femme. Mix of new, second-hand and vintage.

Style starts at home…

My Mum has always been my fashion inspiration, she has THE best style and knows how to dress for her age and body whilst always being the coolest. Also my Grandad was always polished and put together, immaculate from head to toe. When he passed away six years ago, I raided his wardrobe and I get so many comments on his shirts and blazers. I am proud to wear his clothes and always feel a little closer to him.

SHOP THE LOOK / Cream cashmere coat by Ryan Roche, Printed logo tote bag by Celine

Make considered choices…


When it comes to shopping for clothes, I tend to invest in higher priced accessories as for me they always elevate a look. I buy shoes and bags that aren’t trend driven but will work hard in my wardrobe and no matter when I wear them, they will always look relevant and special. 

SHOP THE LOOK / Green Mac by Burberry, Gold earrings with crystal clear stones by Rejina Pyo, Black and red monogram flower heel ankle boots, by Louis Vuitton

Know what to buy…

Make sure everything fits well to your body shape and that the colours work well with your “uniform”. My go-tos that I think everyone should have include; a coat that completely elevates an outfit – you can wear the simplest outfit underneath and let the coat do all the talking. Great denim and/or leather pants (I love Agolde) that fit well, so on the days when you need to get ready quickly and feel confident. And of course, the shoes, and you can’t go wrong with perfect boots, loafers, sneakers and a pair of heels, for the ultimate shoe capsule.

SHOP THE LOOK / Cream wool fitted top by Khaite, Gold earrings with crystal clear stones by Rejina Pyo

It just takes one piece…


To make you feel put together. I feel so poised in this Khaite Irina Top, and tucked into jeans it can make you feel so sexy and polished. 

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