What was the idea behind Live The Process?
How to make wellness feel more feminine, beautiful, timeless, meditatative and spiritual through the lens of fashion.
What does the name signify?
It's inspired by the meaning behind vinyasa flow yoga: the seamless linking of breath and movement. The name Live The Process is a powerful reminder that everyone is on their own personal journey and no one is in a better place than the other.
Where do you get your inspiration from?
Color, dance, movement, architecture, people and their personal style
Who is the Live The Process woman?
She is ever-evolving. Always timeless and feminine, minimal yet playful - especially with color.
Where are your pieces made?
What does sustainable fashion mean to you?
Sustainable fashion is about knowing where materials come from, where it was made, how it was made, and how long it will last. It’s the overall lifecycle of a garment, with each stage as important as the next. It's essential to understand every step in the process and how it can evolve. No one is perfect, but striving to make things better for you and for the world is most important.
Where does your love of fashion stem from?
I was born with it - or so my mother tells me. I have wanted to work within fashion ever since I can remember.
What is your go-to outfit and how do you wear it?
A bodysuit of some sort. And I love layering a top and cardigan with sneakers, boots, or ballerina slippers.
How do you wear Live The Process day to day, not just for workouts?
I try to wear Live The Process daily. It’s a test in how I can wear our looks from head to toe. When I can’t find something I am wanting, I create it. That is the ultimate luxury. I typically work out in a bodysuit, or leggings with either a leotard or a sports bra. Then I can easily transition into my day with a dress, cardigan, pant or knit bralette.
What advice would you give someone starting their own brand?
A brand that has authenticity and integrity is not built overnight. Have a true passion for what you do as it will take everything you have and more. You really have to want it, and do anything to make it happen. Only then will you survive. Especially in this day and age when digital is de rigeur, launching your own brand is great in some ways. It bestows a certain level of freedom, but the hustle is quite real.
Favourite form of exercise?
Yoga, Pilates, and functional training.
How do you shop?
Mostly vintage or friends' brands.
Who is your ultimate style icon?
What are the next steps for the brand?
There are so many things. We recently opened our studio for classes and events and we are really enjoying hosting people. There will definitely be new categories in the near future as our ideas, inspiration, and purpose develop and grow. We are already so busy and everything is just organically happening - sometimes it's fun to lose control and let things happen naturally. But with a clear vision, we also manifest what will happen next. We're excited to be on this journey and always living the process.