The Edit:

Barbie-mania has reached fever pitch as the release of Greta Gerwig's latest film centred around the iconic Mattel doll approaches. The world has been captivated by the allure of Barbie, whose style and influence have remained unmatched for decades.

Ruth Handler, co-founder of Barbie, has previously described her inspiration as "Every little girl needed a doll through which to project herself into her dream of her future".


From this inspiration, the iconic doll has shaped and defined generations of fashion, music and culture. For over 60 years, Barbie has 'had every job in the world, worn every outfit' and been a sounding board of inspiration in the fashion world.


From 1995's Chanel runaway with ultra-feminine designs, with big belts and even bigger hair. As classically worn by Noami Campbell sporting Chanels' tweed in an updated Barbie-pink . To Moschino's 2015 S/S runaway collection in which Jeremy Scott dedicated the whole collection to the plastic doll. With models walking down in camp bubble-letter outfits while 'Hiya Barbie!' rang out from the speakers. 

Now with the highly-anticipated release of Barbie The Movie, we are already seeing waves on influence ripple through different brands, in particular the well aquatinted 'Barbie' pink. Most recently, Creative Director, Pierpaolo Piccioli dedicating his entire A/W 2022 collection to hot pink in collaboration with Pantone.  We're excited to see where this reignited influence takes us this summer.


Regardless, Barbie's aesthetic has and will continue to inspire a multitude of designers throughout the years. In honour of the movies upcoming release, here is our top Barbie-inspired looks. 

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