TOTEME specialises in classic staple pieces inspired by modern women’s lives and needs. Produced with meticulous craftsmanship and a clear point of view and design DNA, TOTEME creates clothes with a strong identity that can be styled for any occasion. Think relaxed coats and blazers and soft, textural knits in ultra-wearable shades like cream, ivory, camel, and black. Coming from the world of fashion communication and publishing, Elin has made a distinctive design blueprint for TOTEME. Her co-founder Karl, former Design Director at Interview Magazine, oversees brand direction and TOTEME’s visual identity.
TOTEME x Relove - Dark Grey Pinstripe Robe Coat.
TOTEME x Relove - Black Silk Linen Button Blouse.
Fluid silhouettes, elemental textures and a neutral colour palette are signatures of the brand. Linen, undyed cotton, washed silks, and jersey are favoured fabrics. The TOTEME x Relove collaboration features: a dark grey pinstripe robe-style coat; Alpaca and boxy bouclé knits; a black silk linen blouse; soft cord shirts and pleated cord trousers; a wool crepe dress and skirt; a Habutai silk drop-shoulder top; and classic ankle boots in smooth and croc leather. Classic clothes for everyday, always.
We believe that clothes, like us, should have as long and varied life as possible.
We are part of a network of amazing women who are trying to do something for the greater good.
We only use compostable, 100% FSC certified recycled paper.
As a community, our aim is to redress consumption and bring back a culture of care.
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