The shoppable edit was launched on the Matches Fashion site alongside an online campaign featuring Clare, Matchesfashion.com’s chief commercial officer Elizabeth Von Der Goltz, Vogue contributing editor Funmi Fetto, and Le Monde Beryl founder Lily Hanbury, visualising the creative, inspirational nature of preloved fashion.

Speaking to British Vogue, Clare explained “I’ve always wanted to prove that you can have a great customer [experience] with pre-loved; [for] it to be like a luxury e-commerce site where you can go and buy something and it comes quickly and is nicely packaged.” Reluxe was brought to life to revolutionise buying habits, particularly within the luxury space, by removing the stigma associated with secondhand clothing. Through this latest collaboration, we hope to inspire even more women to explore preloved platforms, growing the industry’s community of slow fashion advocates.