Laura Stoloff
Photography by Fujio Emura
Successful stylist and brand consultant Laura Stoloff works with the biggest names in the fashion industry, creating a signature aesthetic through her creative work. Based in New York and London, Stoloff shares with Reluxe her wardrobe secrets to her effortless transatlantic style.
“We are told as consumers that we constantly need newness but in reality, we don’t. Preloved fashion allows us to find excitement in the new without hurting our climate and environment as much.”
How would you describe your personal style?
My personal style is timeless but with modern touches. I love to mix feminine and masculine styles, especially tailoring. I’m also a very practical person and everything must have a purpose - I spend my creativity on other things, not what I wear.
What is in your capsule wardrobe?
I constantly travel between London and New York City, therefore my wardrobe is very edited. It consists of denim in different styles, blazers in leather, wool and lightweight suiting, high waisted pleated trousers, belts, shirting, and knitwear. For shoes, I rotate between loafers, pointed flats, lace up boots and a low-heeled boot.
“Instead of buying new clothes, look to accessories like jewellery, belts, shoes, or scarves to make an outfit feel new again.”
How do you shop preloved fashion?
I either look for brands that I already love, classic pieces or I look for vintage styles that will elevate my wardrobe for the evening like a vintage YSL blouse or smoking jacket.
Why do you think reloved fashion is important?
We are told as consumers that we constantly need newness but in reality, we don’t. Preloved fashion allows us to find excitement in the new without hurting our climate and environment as much.
If you had to give up one category of clothing (ie denim, leather jackets, suits etc) what would it be?
Dresses. I sometimes wear them but am usually the one person wearing a suit to a wedding!
What do you collect?
Art and photography books.
If you could shop from one woman’s wardrobe, whose would it be and why?
Sofia Coppola. She has a very timeless style but incorporates amazing pieces like a sequin Marc Jacobs jacket for the evening, or a Chanel chain belt with denim and a t-shirt. She always feels like herself and never wears a trend.
How often do you edit your closet and how do you do it?
After the pandemic, I sold around half of my wardrobe as I felt it didn’t align with what I love and feel good in. I don’t edit as much anymore because any purchases I make are highly considered - I wait and think, will I wear this in three years? If not, I don’t buy it.
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PRODUCT
We believe that clothes, like us, should have as long and varied life as possible.
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PEOPLE
We are part of a network of amazing women who are trying to do something for the greater good
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PACKAGING
We only use compostable, 100% FSC certified recycled paper.
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POSITIVE IMPACT
As a community, our aim is to redress consumption and bring back a culture of care.
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