The Archive feat.

Simone Rocha

The Archive feat.|Simone Rocha
“I love how Simone expresses emotions and intellectual sentiments in her collections. A powerful woman always lies at the heart of everything she does. Literally and figuratively.”
What did you want to achieve when you set up the Simone Rocha label?
More than anything, I wanted to make clothing that trigger emotions.

What inspires you?
So many things. Ireland, Hong Kong, art, nature, history. Each collection will have its own story behind it that transpires from the one before, continually bringing me back to where it all began.

What drew you to fashion?
It was in my blood.

Describe the Simone Rocha woman?
It’s no one woman; it’s someone who identifies with femininity in their own way for today.

What does sustainable fashion mean to you?
People taking responsibility for their footprint.

What's your signature outfit?
A black silk dress, a fine knit, and an oversized green bomber jacket with Nikes.

What have you been most proud of in your career?
The most meaninful moments have been my shows, sharing an experience with others. It makes me want to make my clothing even more visceral, more tactile, so this can be felt wherever in the world someone is watching.

What's next for the brand?
I’ve just launched my first menswear collection at the end of last year. I want to bring everything I've devoted to womenwear - the emotion, the dissonance, the provocation - and create something extraordinary.
“The Simone Rocha woman is no one woman; it’s someone who identifies with femininity in their own way for today.”

“Personally, I love that you can feel so strong in a feminine dress. That is the beauty of Simone Rocha. She makes you powerful and beautiful at the same time.”

Clare Richardson

Shop the Edit

    • PRODUCT

      We believe that clothes, like us, should have as long and varied life as possible.

    • PEOPLE

      We are part of a network of amazing women who are trying to do something for the greater good

    • PACKAGING

      We only use compostable, 100% FSC certified recycled paper.

    • POSITIVE IMPACT

      As a community, our aim is to redress consumption and bring back a culture of care.