Welcome to Reluxe

Photography: Dan Martensen
Text: Clare Richardson

Reads|Welcome to Reluxe
This is a project that I have been developing slowly, and quietly, over the last couple of years. Firstly, it is important to say that I love fashion. Love it. It is why I am so passionate about the job that I do, as a stylist and brand consultant, and the designers that I get to work with.
However, it is not news to any of us, that the impact of this industry, like many others, on the environment, is something we can’t and shouldn’t ignore. I wanted to do something, anything, to help be part of a solution. And, after many conversations with my husband, family, and friends, Reluxe was born. A resale platform that is a curated and luxury experience, not only selling the best product, and delivering it sustainably - compostable packaging and electric bikes - but also offering a narrative that inspires and educates. My hope is that it will genuinely celebrate a return to a slow fashion movement and help change our shopping behavior.
Now, I am not saying that I am perfect, but I have always tried to make mindful and conscious purchases. I buy for the long term, never the short, I shop vintage and pre-loved, and I never throw clothes away, instead I resale or donate. But I find that the current resale market is confused and cluttered. There may be something for everyone, but when bombarded with more and more product, it is harder and harder to find it. At Reluxe, we will guide you easily, to help you to source what you are looking for.
But it won’t just be me guiding you. I have a network of amazing women behind the scenes, and in front, to help. Women I have been lucky enough to meet through my work, and now even luckier to call my friends. Women who inspired me to enter fashion in the first place, and seduced me to stay through the incredible work they have done – both in front of the camera, behind, and for the environment, community and charity. Many of these glorious women have already agreed to support Reluxe in any way that they can. As storytellers, sellers, shoppers, muses and cheerleaders. I want you to join them.
My hope is that Reluxe will genuinely celebrate a return to a slow fashion movement.

    We believe that clothes, like us, should have as long and varied life as possible.


    We are part of a network of amazing women who are trying to do something for the greater good


    We only use compostable, 100% FSC certified recycled paper.


    As a community, our aim is to redress consumption and bring back a culture of care.