Reluxe Archive

Marfa Stance

Reluxe Archive|Marfa Stance
Georgia Dant is the Founder of British luxury, modular outerwear brand Marfa Stance. Launched in 2019, following a career in menswear design at Burberry and Rag & Bone, Georgia saw a gap in the womenswear market for functional yet stylish garments. Marfa Stance takes a sustainable stance with their unique reversible and modular concept which can be updated and personalised, for whoever you are and wherever you go.
What was the idea behind the Marfa stance? Where does the inspiration come from?
I had been working in luxury menswear and womenswear as a designer for over 15 years prior to starting Marfa Stance at brands such as Burberry and Rag & Bone. My sense of style was very much wearing menswear as I really loved that androgynous aesthetic, but I also felt I could never find the same performance element in womenswear. I was also traveling frequently between London and New York for work and my struggle was trying to pack lightly for all weather conditions as-well-as for different occasions, and as a result I started to realise there was a gap in the luxury market for multifunction yet playful and stylish womenswear. I started to imagine how to combine the concept of function, style and a sense of individuality so that each piece could be personalised to your style taste, adapt to the climate and to your lifestyle while being timeless enough to become a truly essential piece.

The whole concept of Marfa is of longevity, all our pieces are engineered to be enhanced, rather than replaced by our modular and reversible concept and system. We encourage our community to create, update and renew each piece whether it is for style or for function or for both!
What does ‘sustainability’ mean to you and Marfa's stance?
The word Marfa represents the soul and creative spirit of the brand. The name symbolises creativity, community, and an aesthetic vision of simplicity but with an inventive magic to it. It was inspired by a trip to Marfa in Texas to visit Donald Judd's work and home. The word Stance summarises our social and environmental responsibility. The whole concept of Marfa is of longevity, all our pieces are engineered to be enhanced, rather than replaced by our modular and reversible concept and system. We encourage our community to create, update and renew each piece whether it is for style or for function or for both! We create high-quality, limited-run pieces often using surplus materials to create patch work designs, which are all made in Italy at family-run factories which have high ethical standards and highly paid skilled workers.

How has the brand's philosophy or mission evolved over the past five years?
I started Marfa Stance with a mission to always have responsibility as the pulse and navigation of the brand, myself and the whole team always have this at the forefront of our mind whether that’s in the designing, marketing or manufacturing processes.

What core values have remained constant, and why are they important to you and the brand?
For me, this historical industry standard of ‘out with the old collection and in with the new season’, replacing pieces constantly with something new, is totally unsustainable.

Can you share some key milestones or achievements that the brand has reached since its inception? What is one of your proudest moments of Marfa Stance?
Building my incredible Muse and customer community has without a doubt been my proudest moment, and a huge priority and fundamental part of building MS for me. We have such a supportive, kind, and loving community all around the world, who all wear Marfa with pride and SO well.

Clare Richardson curates a sophisticated and special selection of collectible and rare items that are often nostalgic, and certainly desirable, always with a view of offering this as a sustainable solution to shopping amazing wardrobe essentials. This is why I am a customer! Likewise, I also only trust her with our products since her stance is one of change in the industry, like ours.
What advice would you give to other entrepreneurs and brands looking to make a positive impact in the fashion industry?
I hope that more brands find creative solutions like we are trying to do, to change the behaviour of the industry and work towards a new standard of buy less and buy better. It’s never ‘easy’, but it is fundamental in making a positive impact and there are lots of things brands can do as a start, to ensure you are taking positive steps.What lessons have you learned that you believe are crucial for driving sustainable change?
Really being true to your values of responsibility and having have a clear and authentic point of view to achieve sustainability is of the utmost importance. There are many ways to begin a more sustainable brand and/or consumer journey, this in itself can be overwhelming and often paralysing. It's also important to start somewhere, and it's also unlikely that 100% sustainable practice is attainable, but if you have clarity and a genuine sustainable stance backed up with facts and research, you can build your ethos and practice around this successfully with commitment.

Which of the pieces from the Marfa stance x Reluxe Archive is your favourite and why?
I love some of the one off colourways that will be featured on Reluxe. There is a beautiful pink and yellow cropped jacket which is crafted using surplus materials which only a few people in the world will have, I love this idea.

We know you are a customer at Reluxe. What do you love about it and makes us stand out/wanting to work with Reluxe as a brand partner?
Clares eye and edit is exceptional. She curates a sophisticated and special selection of collectible and rare items that are often nostalgic, and certainly desirable! This is why I am a customer! Likewise, I also only trust her with our products since her stance is one of change in the industry, like ours.

  • PRODUCT

    We believe that clothes, like us, should have as long and varied life as possible.

  • PEOPLE

    We are part of a network of amazing women who are trying to do something for the greater good

  • PACKAGING

    We only use compostable, 100% FSC certified recycled paper.

  • POSITIVE IMPACT

    As a community, our aim is to redress consumption and bring back a culture of care.